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	<title>MRYAP.COM &#187; Content Strategy</title>
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	<description>What makes your website works?</description>
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		<title>Content First</title>
		<link>http://www.mryap.com/blog/2008/12/content-first/</link>
		<comments>http://www.mryap.com/blog/2008/12/content-first/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 22:17:43 +0000</pubDate>
		<dc:creator>Mr. Yap</dc:creator>
				<category><![CDATA[Content Strategy]]></category>

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		<description><![CDATA[In most websites, content is the centre of universe. Majority of which are made up of humble text. Yet most of them are given second thought.
Handing over paragraphs of texts in word document to the web designer does not mean the job is complete.
The content has to be broken down into usable information that

make sense [...]]]></description>
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		<title>Copywriting &#8211; Linking</title>
		<link>http://www.mryap.com/blog/2007/09/copywriting-linking/</link>
		<comments>http://www.mryap.com/blog/2007/09/copywriting-linking/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 06:35:27 +0000</pubDate>
		<dc:creator>Mr. Yap</dc:creator>
				<category><![CDATA[Content Strategy]]></category>

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		<description><![CDATA[Copywriting is interface design. Beside colour, shape, graphic and photo, copywiting can make or break the content.
While this article talks from a blogger prespective, it is applicable to writing for the web.
Sometime we can add value by advising customer how best to present thier web content on writing
http://www.copyblogger.com/link-right/
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