Jul
2010
Ditch the 3-clicks rule
Those tiny text links under the title are cluttering the Home Page fighting for visitors attention.
The reason I deducted could be well-intend. Letting visitors to access information “within 3 clicks” – by put all these options there to help users.
Research* has long challenged the “3 clicks rule” – a very popular myth.
The number of necessary clicks affects neither user satisfaction, nor success rate.
What matters is the “scent of information” along the user path. Every click or interaction should bring user closer to their intend destination and give them the confidence that they are going down the right path.
Don’t you think this one without those walls of text links is visually appealing?
* Jakob Nielsen’s usability tests found that “users’ ability to find products on an e-commerce site increased by 600 percent after the design was changed so that products were 4 clicks from the homepage instead of 3.” from the book Prioritizing Usability
